My website doesn't generate any new business!

Do you even measure how successful your site is at converting visitors into customers?

Getting more visitors to your website is pointless if it does not achieve its objective of generating new prospects or customers.

Too many web sites are completely unconcerned with what searchers are looking for. They tend to be focused on themselves rather than on their visitors. For example, it is amazing how many marketing companies will only fill their websites with bland superlatives about themselves.

"Most marketing is all ME ME ME!"

If your web site does not provide your visitor with the information they are looking for or make a clear proposition; it is unlikely that it will convert many of them into prospects or customers.

Marketing is all about testing, refining and improving tactics. The internet is a fantastic tool for this as everything is measurable. You can track visitor behaviour on your site, you can see where they came from, what search terms they used, what parts of your website they visit and how effective your internet advertising is.

With this information it is possible to continually refine your website and internet marketing strategy to drastically improve your marketing processes. For example if you have a three stage process and you improve each stage by mere 10% your overall success will increase by 33%. That's 33% more customers!

The conversion process begins at the internet strategy stage where you set the goals for your web site. In order to achieve these goals the right elements need to be implemented and continually refined.

Who is your target audience?
What is it that you want them to do when they visit your website?
What are they looking for?
How can you improve this process?