Internet Brain Blog

Google surpases ITV1

Google’s headline advertising revenues surpassed ITV1’s in the third quarter as the search engine demonstrated it could generate more money from sponsored links than 30-second commercials in Coronation Street.

An analysis for The Times shows that Google generated £327 million in advertising between July and September, compared with an estimated £317 million for all of ITV1 across the UK during the same three-month period.

That is the first quarter in which Google has overtaken Britain’s top commercial channel and came despite ITV1 reaping an advertising boost from the Rugby World Cup.

Google racked up £925 million in advertising revenue in the UK in the first nine months and is set to come in at about £1.25 billion for the year as it continues to expand. A year ago it generated £871 million, overtaking Channel 4, meaning that its UK annual growth is about 43.5 per cent.

Read the full article here.

Whilst traditional forms of advertising focused on mass marketing are starting to decline, the rise of focused targeted marketing is showing how powerful search marketing can be. Mass marketing forms of advertising are still powerful ways of building a brand, but for immediate return, traceability and direct response, nothing can compete with internet marketing. Though some may argue that the full value of both traditional and new media is to create an integrated campaign with strong elements of both push and pull marketing techniques.

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What does the future hold for the internet? RFID.

Europe’s leading futurist Patrick Dixon talks to Mal Fletcher about new developments for the internet.

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Computer interfaces that will blow your mind!

Watch and learn how we will be interacting with computers in the future…

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Reciprocal Links - Friend or Foe?

If you have a website, then it is a good chance that you have either been approached by someone wanting to exchange links with you or that you have approached other web owners or directories and asked them to exchange links with you. So just how valuable are reciprocal links? Will they now harm your search engine listings? Or will they have no positive or negative effect? The short answer is - a combination of the three.

Since the search engines (especially Google) started to make linking a prime factor in search engine ranking algorithms, people have been exchanging links. For years this worked well for site owners, it added to their link volume and gave opportunities for surfers to find their website. However, most link exchanges are fundamentally flawed due to some of the following factors:

Linking with unrelated sites does not help with your site reputation
Most exchanged links are lumped onto a ‘links’ page which diminishes their effectiveness
Google can now spot reciprocal links and does not consider them as important in their ranking equation
Having said that, sheer number of links still plays a factor with both Yahoo and MSN Live Search - so even though Google gets over 60% of the search traffic in the UK your reciprocal links may bring you a small amount of benefit.

Reciprocal links with spammy indexes and ad sites can harm your Google rankings because you are linking to them and they are not trusted, quality sites, so you are penalised by association. In return they will not bring you much benefit as your link will no doubt be on a page with tens of other links and from a page that isn’t trusted.

In conclusion, reciprocal links whilst they generally won’t badly harm you site, will not be a massive benefit it either. So is it worth all the effort? Yes, if they are from trusted and relevant sites to your own. There are better linking strategies that will produce longer lasting results, we will look at some of these strategies in the future.

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Internet Helpdesk

A light hearted view at internet users…

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Internet Brain Launches New Web Marketing Blog

Welcome to the new Internet Brain blog. For some time now I have been thinking about starting a blog, but was conerned that I would not have enough time to dedicate to it. But now I have bitten the bullet and taken the plunge now that our new website has been launched. I will focus my attention mainly on internet marketing matters, but also on new internet developments.

I am a keen student of all things internet marketing and have found that there is a massive amount of mis-information out there, so I aim to plough through the hype and the plain insane to deliver the golde nuggets of internet marketing success. I also pledge to never post pictures of pets as many a blog writter has done before.

I will reguarly bring you tips and tricks from a wide range of marketing gurus - we will focus on building an in-depth picture of how to use the internet to make your business more successful. Primarily this will be through using the internet as a sales and marketing tool to generate new business.

Despite the huge number of websites being launched every day, there are still a mind boggling number of opportunities still available on the internet. Though to do this you will need to follow a simple fomula to success so that your web forays are one of the few successful ones and not one of the many internet failures.

On this site we are going to build an internet marketing system that will work across different sectors and geographies. Plain simple tactics that are built on marketing good practice. We will sift out the flavour of the month tactics and find those that will work month after month, year after year.

Enjoy - and send me your feedback.

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